Elektronikfokus: GPower in a New Setup [Article]

During the technology and industry conference we attended in Herning, we met with Rolf Sylvester-Hvid from the Danish magazine, Elektronikfokus. Here, you will find a translation of the article that came from it.

Danish Company GPower Planning a Global Expansion

With four or five job-openings the company based in Hinnerup, GPower’s, growth has entered the fast-track. At the moment, the company has around eight employees, but with their future employment of more designers and developers in line with GPower’s core-skills they aim to grow from a status as a start-up company to lead the market within their field – and seizing the opportunities that present themselves in the global market.

Therefore, GPower’s founder, Steen Schmidt, made the smart move to transfer himself to the role of CTO, Chief Technology Officer, and to leave the commercial steering wheel to Martin Boje who, as CEO, will carry the responsibility to further grow and build up the company. Steen Schmidt needed a partner, and with Martin Boje’s past in sales and development of iPaper and as CEO of Den Blå Avis he found a partnership that combines the technical and financial aspects of the business. A combination that for several years have been a formula for success for a lot of tech-based companies.

GPower’s solutions have been and will continue to be specialized solutions for tests and monitoring, simulations, instrumentation, and visualization directed towards the green-energy sector. As opposed to the customer-specific solutions it is GPower’s ambition to establish measuring and monitoring platforms that will be the foundation for standardized products. This is still at a very early stage but there certainly are a lot of indications that the level of expertise in the field in Denmark regarding wind energy and measurable increase in efficiency definitely has a place in the global markets.

– We are currently developing a marketing strategy that aims to put us in talks with a number of interesting people in terms of project sales. Through somewhat of an internal education program we will gain a high level of insight and knowledge in our senior consultants that will then be trained for each specific task. This is a lot of work since we of course are working on our current projects for clients as well. However, we hope to free up Steen Schmidt’s resources, so he can focus exclusively on the development of technology,” Martin Boje explains.



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